The world is advancing quickly, and digitalization is making this happen. When we converse about digitalization, we find businesses are now obsessed with it and using digital marketing and digital branding. In this regard, animations are taking the lead.
Businesses are using animated images and videos to market themselves. Well, animation isn’t itself a solitary thing; it has some varieties, such as 2D, 3D, whiteboards, and explainer videos, and each serves a different purpose.
But in this blog, we will talk about explainer videos that businesses use to explain something, mostly a product or service, in a short and simple manner Or often explain ideas for marketing or sales purposes and are an effective way to convey your product or service’s advantages or to introduce a topic or ideas, giving those who aren’t aware of a brand or product a good foot in the door.
Here, you will become familiar with the process of creating explainer videos, from determining your purpose and audience to choosing the appropriate visuals and making an impression that viewers won’t forget. So get in!
Steps in making the useful animated explainer video
Although making explainer animated videos is an intense process that requires certain tools and resources, if you have solid ideas about how to make them, you can easily come up with decent ones.
If you lack the necessary resources and tools, contact the reputable animation services company Animetus for the best explainer video services in the USA.
Now, let’s talk about the process of making the most convincing explainer videos.
Describe your purpose and audience.
Clarity regarding your target audience is essential. You must know which market segmentation you are targeting; either they are clients to who you want to describe the product or employees to whom you want to explain the idea regarding your business. When it comes to the clients, you must know your target market segmentations, such as adults, teenagers, middle class, lower class, or higher class, and their cultural backgrounds. This way, you make an explainer video that gives the maximum impact.
When you are aware of the purpose of your video and the audience personas, every element you infuse in a video will be according to their preferences, and this way, you can master the explainer video that connects.
Scripting
An explainer video’s appealingness relies on how the scripting is done—the backbone of any explainer video. You can either hire a professional script writer or hire a professional animation company to do that. Writing a script for an explainer video alone by yourself won’t give a compelling narrative, as you must first learn how it builds, considering the plot points, character arcs, and scene descriptions.
After all, your aim is to communicate the message clearly and concisely. Making a script with a detailed outline of your story while keeping these things in mind is tough, and only a professional knows how to do it.
Well, if you want to do it yourself, begin with a solid hook to awaken snooping and hold a commonsense flow throughout.
While you need to be clear and short, emphasize brevity. Lastly, refine your script through rehearsals to maintain harmony between the engagement and information.
Storyboarding
After winding up with the scripting stage, another stage awaits with the storyboarding. First, you must convert your script through storyboarding into a visual format. Here, you need to make a stepwise or like sequence-wise plan. Doing this assures you a smooth transition between each scene. When the storyboard is well designed, it will serve as the guideline that helps to identify any possible issue early on.
Storyboarding is a visual display of the end product and is essential for creating a cohesive narrative for your explainer video.
Engaging Visuals
Another need is visual engagement. Your visual elements are characters, colors, fonts, backgrounds, objects, and illustrations. You need to align these elements with the Brand’s identity and target audience.
When it comes to visual elements, first you need to think whether you are working on 2D or 3D animation. For most explainer videos, people are now opting for 3D animation as it is easier for viewers to understand.
Another thing you can keep in mind when adding visual elements is the technique you are applying; you can use the Metaphors and Analogies technique to evoke emotion or to lead to a logical conclusion or use a simulation technique that demonstrates how products or services work in a simplified manner or use infographics technique via data visualization like graphs and minimal text to give easy to understand overview of the subject or use the screencasts technique to shows how a user interacts with the screen over time or use a visual hierarchy technique to guide the viewer’s attention to important elements.
This way, you can strike a harmonious mixture of clarity and aesthetics, where the visuals are engaging and easy to understand simultaneously.
Professional Voiceover
Besides visual elements, a voice tone is essential in making an effective explainer video. A professional voiceover breathes life into the animation explainer video and makes it impactful.
But getting a professional voiceover isn’t easy, and you need to hire a professional voiceover artist. So, in case you need one, get our explainer video animation services and create a professional voice for your explainer video.
Remember to use the tone with clear and expressive narration that echoes the audience’s aim to improve understanding and foster a profound link with the viewers.
Music and Sound Effects
Auditory elements like tempo, dynamics, and timbre define sound characteristics such as volume, speed, and tone quality, which play a big role in emotional impact.
Also, melody, rhythm, harmony, and texture are also prearranged using scales (sets of pitches arranged in a pattern), meter (how we group beats together), chords (groups of pitches played together), and parts (different melodies or harmonies played at the same time) to create a beautiful musical mechanism.
So, make sure these elements are carefully selected for a cohesive viewing and listening experience.
Also, you can opt for explainer video services to make the explainer video with perfect music and sound effects.
Optimize for Mobile Watching
When making explainer videos, you need to keep in mind the various platforms on which you need to show this, such as smartphones or tablets.
You need to be assured that the voiceover, background music, text, colors, and motion graphics are legible and don’t require too much loading on multiple platforms, especially mobiles.
When you take care of the accessibility matter, your video will have a high reach and impact. This way, you can experience how to build an explainer video that reaches a larger audience.
Call-to-Action (CTA)
When you infuse a clear and convincing CTA in your explainer video, you can let them take action right away after watching the video.
Whether you want your audience to make a purchase, sign up for a trial, or visit an app or website, a well-written CTA can be a game changer in your explainer video.
This way, you can easily bring in more clients for your business. If you don’t add CTA, it means you have lost business opportunities.
Testing and Feedback
Once you’ve completed the explainer video-making process, you should get feedback from key people in your business, like management and employees, to learn how the audience can perceive your video.
Also, test your explainer on multiple devices, identifying any glitches on tablets or smartphones and rectifying them as soon as possible.
Apply constructive feedback to make decisions about refining your explainer videos, and once you launch them, you’ll be ready to make a big impact on the audience.
Affiliate with Animetus, an explainer video and whiteboard animation company, to learn the art of impressive storytelling. We know how to make animated explainer videos that explain, engage, and convince viewers to take action. Connect now, and let your message resonate.
Conclusion
Crafting a compelling, impressive, and engaging explainer video requires a lot of effort and time.
Besides needing creativity, attention to detail, and a strategic mindset, a team of skilled and experienced graphic designers who understand your business’s personality and audiences is needed.
So, by describing your motto, writing an impressive script, and creatively infusing all visual elements and sound, you can create an explainer video that impresses, engages, and convinces your desired audiences to take action.
So here comes the great animation services company that can make any sort of animation, whether “2D animation services” or “3D animation services, “whiteboard animation, or explainer video, with dedication and attention.