Over the past months, the worth of video marketing has been realized fully, and to every extent, it is effective. Marketing is always necessary for this noisy market today. Every brand strives to reach every potential customer they can, and for this, they realize video marketing is a valuable tool. The companies adopt various animated video techniques for storytelling to craft engaging videos that can grab the attention of their customers.
The customer’s attention is what the brand needs today; what better way can there be other than an engaging video. The movement and energy added by the video are pretty interactive for the customers. It also prevents boredom and keeps the customers hooked until the end, which is challenging to do with long blog posts. How the narrative nature of video can guide the customer about the products and the services that the company offers is impressive. This is why people prefer viewing a video rather than browsing a written text to learn about something.
The distractions can be seen while reading a text, and the reader can get easily lost about what he was reading about. This is not the case with a video, as it can get the customer’s attention and creatively convey the intended message. A brand always needs its customers to retain their message, and it can be done quite well by a video.
Customers love to understand the concepts in the video because of how interesting and easy it gets. The video marketing experts have come up with many techniques to ensure top-notch results with the help of videos. One of the most appealing kinds of video doing wonders in the market is animated video. How creatively you can surpass your imagination with animation is so impressive.
Here Are The Top Animated Video Styles You Must Know About
Each category of animation video below can be used depending on what you hope to achieve in the end. The cost and the requirements time varies with each type. Your business and its background will help you make the right choice for your video.
Traditional / 2D Animation
This animation video does not require much of an explanation because of how long it has been in the market. Here the flat environments and 2D characters are created. It is indeed one of the oldest video styles, but its flexibility makes it stay in the market even now.
Be it explainer videos or making cartoons, and having explainer videos still have the 2D animation style in its working. Each frame has to be meticulously drawn manually, which is rather time-consuming. Animators today prefer to choose the digital tools and tricks to have the 2D animation process streamlined.
3D animation was introduced in a quite revolutionized way. It provided the 3D animators with the means to create more realistic and immersive experiences in 3D. We also see practical examples of it in the medical and architecture industry.
A 3D animation maker tool can help animators apply their thoughts and imagination to create something creative. It is also used in movies with a good length, commercials, and engaging advertisements. Animators can make good use of a 3D animated video accordingly to fulfill their desired purpose.
Stop Motion Animation
Stop motion is undoubtedly one of the oldest animation styles we have today. We can see it being applied in many classic movies. Multiple pictures of a still object in a particular sequence are taken to create a stop motion animation video. Then these pictures are stringed together and create a movement illusion. This method is petty cost-efficient because there is no requirement for costly tools and equipment. The stop motion animation videos are indeed aesthetic and quite unique.
In Rotoscope animation, the live-action footage is taken to trace over it using a rotoscoping tool. Just like how on the glass panels, photographs used to be traced. We use rotoscoping whenever the character has to interact realistically in an animated environment. Standard 3D animation is more expensive than rotoscope animation, and you can also use it for
A modern form of 3D animation where you can have ultra-realistic animations based on the live actions created. They all are based on live-action scenes. The gaming industry has a rich use of motion capture to make the characters look extra realistic, having the closest natural facial expressions. The actors are dressed up in suits, and their movements are tracked to recreate them in motion graphics with next-level accuracy.
Here the animated text is created, which is pretty useful for many purposes. We see its examples applying in movies where the text is portrayed creatively. The businesses also use typography animation where they portray the texts in their explainer or marketing videos. It is quite effective and efficient cost-wise. Many corporate meetings include animated typography to make the content look interesting and attractive.
Here the functions and configurations of mechanical products are broken down. Animators include the drawing and animation of all the details of the machine’s mechanism for the creation of informative visualization. The engineering industry has its practical applications to use for adjustments of the products before the development. Mechanical animation is significant for product demonstrations as well.
Claymation or clay animation is a stop motion animation that includes the creation of characters using clay and their sequenced movements. Similar to what we do in traditional stop motion animation. The classic children’s movie Chicken Run used Claymation for its playful and unique appealing to the children. It takes up a good time and is best to use for short projects.
You can do a lot using these top 8 types of animated videos as the possibilities are endless. It is pretty essential to understand your brand and its need to make the perfect marketing video for it. Be it a 3D commercial or an explainer video, you must plan each aspect first to move on to the next stage.