The Benefits of Using 2D Animation for Explainer Videos

The Benefits of Using 2D Animation for Explainer Videos

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Explainer videos have transformed into a well-liked tool for companies to convey intricate ideas and effectively engage with their target viewers. Among the diverse animation designs available, 2D animation persists in holding its foundation as a versatile and potent choice in the animation industry.

In this weblog, we will investigate the numerous benefits of utilizing 2D animation for explainer videos, from its capability to simplify intricate ideas to its flexibility in storytelling. Let’s delve in and investigate why 2D animation is a priceless resource for any organization searching to generate influential 2D explainer videos. But first, know what actually “explainer videos” are.

What are Explainer Videos?

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The term “explainer video” relates to a particular kind of video content that aims to explain a topic, product, or process transparently and briefly. Firms extensively use Explainer videos throughout diverse industries to efficiently communicate their ideas and operations to their staff or target audience.

2D explainer videos are animated videos that use two-dimensional graphics, illustrations, and animations to elucidate a concept, product, or service in a brief and enthralling manner. These videos typically utilize a mixture of visuals, narration, and sound impacts to convey complex ideas or data in a simplified and effortlessly understandable format.

The Benefits of Using 2D Animation for Explainer Videos

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Simplifying Complex Concepts

One of the key strong points of 2D animation lies in its capability to simplify complex concepts. Explainer videos often aim to break down intricate ideas into digestible and effortlessly understandable content. With 2D animation, companies can use graphical metaphors, symbols, and characters to represent detailed ideas in a simplified manner. Through lively visuals, transparent illustrations, and brief storytelling, 2D animation lets viewers grasp data quickly and retain it more effectively.

For example, let us envision the organization program that desires to clarify a sophisticated procedure to its audience. They can use 2D animation to represent the formula as a sequence of interconnected gears. Each sequence represents a particular role or process. By visually depicting how these gears work together in a simplified manner, the viewers can effortlessly grasp the fundamental idea of the algorithm, even if they have no technological background.

Versatility in Visual Style

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2D animation provides various graphical designs that can be modified to fit diverse brand identities and target audiences. Whether you favor a minimalist, flat design or a more detailed and intricate depiction style, 2D animation provides the flexibility to generate a graphical visual that matches your company’s identity. This adaptability guarantees that your explainer videos can be personalized to match your company’s appearance and experience while capturing the focus of your viewers.

For instance, imagine a fashion brand that desires to generate an explainer video displaying its new apparel line. With 2D animation, the company can select a graphical design that improves its brand image. They can opt for a fanciful and hand-drawn design to convey a feeling of imagination and creative flair. Or they can select a stylish and contemporary design to emphasize the elegance of their clothing.

Cost-Effective Production

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Compared to 3D animation, 2D animation is a more cost-effective option. It is a feasible selection for companies with limited budgets. With 2D animation, the creation process is typically more straightforward, requiring fewer resources and briefer creation timelines. Thanks to the availability of software, tools, and platforms specifically designed for 2D animation, creating animations has become more accessible and affordable. Selecting 2D animation for your explainer videos allows you to accomplish high-quality outcomes without breaking the bank.

For example, a small startup desires to generate an explainer video to present its new mobile application. Opting for 2D animation enables them to work with a tinier group of animators and designers, reducing development costs.

Quick Turnaround Time

In today’s fast-paced digital world, companies must communicate swiftly and grab possibilities in real-time. 2D animation provides a quicker completion duration than different animation styles. It permits companies to produce explainer videos efficiently. The streamlined creation process of 2D animation and its adaptable story capabilities enable companies to promptly answer to marketplace trends, item updates, or evolving customer demands.

For instance, imagine an advertising group wanting to initiate a time-sensitive marketing campaign for a limited-time offer. By selecting 2D animation, they can quickly develop an enthralling explainer video that efficiently expresses the marketing campaign specifics and ignites curiosity among their target audience.

Emotional Engagement and Brand Personality

Emotional involvement is essential for capturing and retaining the audience’s attention. 2D animation overtakes at producing relatable characters and heartfelt storytelling, improving your explainer videos’ overall heartfelt impact. By injecting persona into your animated characters and narratives, you can establish a deeper connection with your viewers and get a lasting impression. Whether it is through humor, empathy, or a touch of whimsy, 2D animation enables you to convey your company’s persona effectively.

For example, a healthcare organization produces an explainer video about a new mobile app for mental wellness. They may use 2D animation to depict a relatable primary persona who encounters diverse feelings and obstacles associated with mental health. Viewers can understand the persona’s journey through expressive animations and relatable storytelling. Thus, it will promote a more profound connection with the brand and the application’s purpose.

Simplicity in Updates and Revisions

One of the benefits of 2D animation is the ease of producing revisions or edits to the content of explainer videos. If changes are needed, such as updating data or incorporating feedback, 2D animation enables simple modifications without requiring extensive revising or re-rendering.

For instance, the organization launches a new product edition of its software and desires to update its explainer video to show the changes. With 2D animation, they can perform vital modifications by modifying particular scenes or including new graphical elements, all while maintaining the unique video’s overall graphical design and story structure. This simplicity in revisions and edits saves duration and resources. It permits companies to retain their explainer videos up-to-date without beginning from scratch.

Accessibility To Broad Audiences

2D animation provides the chance to generate explainer videos that are more reachable to a broader audience, including those with visual impairments. By incorporating thorough sound narration and closed captions, companies can ensure that their videos are inclusive and can be comprehended by individuals who may have challenges viewing the visuals.

For example, a healthcare organization producing an explainer video about a medical process can incorporate thorough sound. It can provide thorough explanations of the visuals for visually impaired viewers. Similarly, captions can be included to give text-based transcriptions of the oral content, satisfying viewers who are deaf or challenging to hear.

Highly Scalable

2D animation is highly adaptable, making it suitable for projects of different sizes and formats. Whether an organization needs a short video for social media or a more extended demonstration for a conference, 2D animation can be adjusted and personalized to fit the wanted length and format without sacrificing quality.

For instance, an e-learning platform may require explainer videos of different lengths to ascribe diverse topics. Using 2D animation, they can generate concise, bite-sized videos for rapid classes or longer, additional in-depth videos for extensive modules. It can ensure that the content is personalized to the particular learning needs of the audience.

Animetus Can Be Your Best Choice for 2D Explainer Videos.

Animetus is the ultimate selection for your organization when it comes to producing top-notch 2D explainer videos. As an animated video production company and 2D graphic design company, we deliver exceptional, standard, and enthralling content. We can improve the worth of your organization in the vision of your customers.

Our skilled animators and designers will assist you in clarifying your message, establishing trust, and engaging your viewers through attention-grabbing explainer videos. Our knowledge in creating the best explainer videos ensures your viewers understand your organization’s complex operations easily.

Contact Animetus today and let us display why we are the finest in the sector in producing the best 2D explainer videos. Our dedication to delivering exceptional quality, transparent communication, attention-grabbing content, and extensive services sets us apart. We can help your organization shine with our captivating and professional explainer videos. Our videos are designed to convey your message and improve your business performance effectively. You can trust us to deliver outstanding results.


In conclusion, 2D animation provides numerous benefits for companies searching to generate enthralling and triumphant explainer videos. Its capability to simplify intricate concepts, adaptability in graphical style, cost-effectiveness, rapid completion time, and heartfelt involvement make it a precious tool for companies throughout industries.

With 2D video animation to explain your concept, companies can communicate and charm their audience and build a powerful brand presence. Whether you’re a startup, a small business, or a well-established company, creating 2D explainer videos can be a wise investment in improving your brand communication and accomplishing your organization’s goals.

So, are you looking to bring your ideas to life through captivating visuals? Look no further! We are your go-to animated video production company specializing in 2D animation, explainer videos, and graphic design. Get in touch with the best 2d graphic design company now!